Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Instant gratification is the new loyalty.

1 Sept 2025 · 0 min

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A speaker explains that instant cash payouts (e.g., Venmo) are settled in real time—usually within minutes—and argues that despite software development costs, brands can see rapid ROI: acquiring one to three new customers typically covers a year of software costs. The remark frames instant payouts as a compelling loyalty mechanism.

Questions this video answers

In five minutes.

One, two, or three new customers.

The nice thing about cash payouts is they're instant real time. They're generally instantly settled. So if somebody picks a Venmo, it's in their account in five minutes. Obviously, it takes a lot of money to, like, develop software like this, but a lot of the brands I talk to, like, you can really see an ROI case pretty quickly. Typically it's like one or two or three new customers and you've already paid for the software for a year. So I think it's really easy just for me to make sense of it.