Google replaced its search results page with AI-generated answers powered by Gemini, eliminating the blue links home-service businesses relied on. Phil Risher says marketing now means earning the AI's trust through conversational content instead of keyword SEO and paid ads.
When Google changed this one button, I realized that marketing was changed forever. If you go to Google right now and you type in something, it used to say search, now it says AI mode. When you click AI mode, it doesn't go to the traditional Google search engine results page. There's no 10 blue links, there's no Google Business Profiles. It goes to Gemini AI mode. This just happened a couple weeks ago. This fundamentally changes how you do marketing for your home service business. It's not just SEO or ads or, or any of that stuff. It's how does Google AI mode trust my business to show me in results in AI search. This is the fundamental shift from keywords and rankings to conversations and share of voice. And if you're not talking about this with your marketing company, you're going down a slippery slope of things that are changing and you're not being prepared.
