Phil Risher says businesses that publish detailed pricing guides win with AI search. AI models get asked "how much does it cost?" more than anything else, yet most companies hide their prices. Those that explain pricing tiers, what drives costs up or down, and why they differ from cheaper competitors build trust with both AI and customers.
Yeah, here's what I found. The businesses winning in AI search publish one thing that their competitors hide. The number one question that AI mode gets is how much does something cost? And when I talk to business owners, they say, "I don't want to share my pricing because my competitors might see it. I don't want to share my pricing because I have to look at it before I actually give them a price." None of those things are wrong. But what you could do is put together a pricing guide. What makes the price go up? What makes the price go down? What's the difference between the $99 guy and you? Put together a complete pricing guide. This builds trust with AI search. It builds trust with your customers, but more importantly, it answers the question that your customer has on AI search.
