Phil Risher breaks down HVAC customer acquisition costs: $633 per customer in November, more than double the $297 from September. He argues businesses should build their brand and Google reviews so customers find them organically instead of paying Google's high finder fees.
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How much does a new customer cost for H Vac companies right now? Based off of this research, $633 to acquire a paying customer from Google Local service ads in November for H Vac companies. If you can see here, in September it was $297, so it's double what it was in September. What does this mean for businesses? First off, you really need to focus on building a brand and getting Google reviews. Skip the $633 finders fee from Google and just have companies or people searching for your company name. Also, from an organic perspective, it costs a heck of a lot less than $600 per customer to rank just by building a solid brand. So if you're thinking about how can I spend more money to get customers, maybe think about how can you brand your business so that way when spring rolls around and summer rolls around, people are actually searching for you by name and not for your service. Near me.
