Home-service businesses need to publish detailed FAQs and their own stories now so AI systems learn to recommend them. Google keyword search is fading. In two to three years, the 99% of competitors still doing old SEO will be left behind.
This is how you get ahead of 99% of home service businesses in the next two to three years. Search is shifting to AI search. Search is not just going to be go to Google, type something in and then filter through the results and find out who you want to work with. It's going to be AI platforms recommending you to work with this person. How do you train AI platforms on your business? Well, they're trained on large language models and large language models are trained on content. So you as a business owner to get ahead of 99% of other businesses, you need to start creating content. These old crusty businesses that are on Google, praying to the Google gods that have been sitting there for the last 20 years, they have their head in the sand because because they think it's just likes and shares on social media. It's not. It's about creating content that trains AI platforms on your business. So this is going to be authoritative content, frequently asked questions, unique things about your business, stories inside of your business. You need to be making this type of content to set yourself up ahead of the other 99% of businesses.
