Phil Risher walks through a four-video sequence for small businesses: a nurture video after a lead signs up, a breakdown video with the estimate, a confirmation video after approval, and a referral ask after the invoice. The whole thing takes ten minutes to record and can lift conversion rates by 10 to 20 percent.
I'm going to walk you through 4 videos that someone can record in the next 10 minutes and plug them into their sales process, and it's going to increase your conversion rate 10 or 20%. When someone fills out a form on your website or calls your business, you need to put them into a nurture sequence. They need to get a text email right away, and in that text or email, you want to put a video. And it could be you as a business owner or someone else on your team. Have a video in there that introduces your business to this new person. It's going to make you stand out initially because no one's doing that. The second video, when you send an estimate to someone, you can do 2 types of videos here. You can record a video that says, hey, here's the top 5 questions that we get on every single estimate. Let me going through them with you right now and just educate them through that process. Or if you send big estimates out, just record a quick Loom video and break down the entire estimate and then send it to them with the proposal. You're going to convert 10%, 20% more. The third video is when someone approves your quote. They are at the ultimate high of working with you. They are so excited, they just signed their thing, they want to get started right away. This is when you need to introduce another video or some excitement. Oh my gosh, I can't wait to work with you. Something that gives them a level of excitement when they just signed the agreement. And then the last video is after the invoice. You want to send them a video that thanks them. If you haven't got a review inside of your process yet, that's good. But you want to ask them for a referral. As a local business in the local community, the number one way that we grow is through referrals. One of the best ways you can do that is by sharing your project with someone else on social media, whatever. It would really mean a lot to me. That process right there, I guarantee people that are listening to this, if you implement that in your business, there's no way that you can't close more deals by having that inside of your workflow.
