Digital marketing agencies are dying as AI takes over. Home-service businesses waste $2,500 a month on generic ChatGPT content when they should train AI avatars on their actual call scripts and CRM data instead.
Digital marketing agencies are going to be dust. They're all getting AI and automated out. This is why I believe that the consulting model is the move. Because consulting businesses take your CRM data and funnel it back into your marketing to make sure that your marketing is working correctly with the data from your business and then tying it in with automations using your actual team and CSRs and systems all pulled together. The problem is that home service businesses are going to get stuck paying $2,500 a month for cookie cutter marketing. That's all automated and AI junk. So the first thing is that we're not just going to use chatgpt regurgitated stuff. We're going to use their real call scripts and build an AI avatar on their business so that it knows about their business. But the most important thing is using their CRM data and using that as a source of truth, because that is the actual business information that we can run into the top of the funnel into the marketing stuff. A lot of agencies just stop and say, oh, this is how many conversions you got on Google Ads. This is X, Y and Z. But they're not actually tying it all the way through to real data and making decisions.
