A short YouTube monologue arguing that consumers need about seven impressions to remember a brand; consistent visual identity across touchpoints and a mix of marketing tactics are required, and brand building requires time and financial investment. The speaker advises testing multiple marketing campaigns and doubling down on successful ones.
It takes the average consumer 7 impressions before they even remember who you are. So they need to see your company seven different times. If I see your truck, your website, your yard sign, your door hanger, whatever I see, I need to recognize instantly that same company. It's the same brand, the same imaging, the same logos, the same colors. All the things, you know, match. The end of the day, we have to do to build a brand and market. And if all you're doing is one thing for marketing or two things for marketing, you're not casting a wide enough net to then get that brand built. Takes money. It takes time. It's not going to happen overnight. So you got to understand the difference between marketing and branding, but you got to be able to invest in both. Try different marketing campaigns. If they work, double down. If they don't, try something different.
