Phil Risher says home-service businesses don't have a lead problem, they have a lead management problem. Most miss sales because they lack a system to nurture prospects through the funnel and retarget them regularly via email, text, and calls.
Two marketing systems that every home service business should have in place, regardless of size. First is a lead management plan. Inside of your conversion funnel, a lead comes in. How do you nurture it all the way into a sale? Most companies don't have this diagrammed out and they start getting leads and it's all over the place. And then they think they have a lead problem when they really have a lead management problem. The other game plan that they should have is a retargeting game plan. Every single prospects or customer that comes through your funnel is a sale. You need to be sending them an email, newsletter, a text message, a phone call every single quarter, every single month to bring people back into your funnel. The problem is is that there' no playbooks out there. And it's a lot of work to put all these things together. Which is why home service businesses need a company like mine that can build these out and already have playbooks that are proven that help scale businesses. If you want me to show you exactly how to set these up in your business, shoot me a DM and I'll walk you through the exact playbook.
