Phil Risher breaks down why your ad spend isn't converting. If leads are good quality, a 14-day nurture sequence can fix it. One client went from 40% to 61% conversion and added $1M in revenue without spending more on ads.
You spend $7,000 on ads, you get 50 leads, then you only convert 10 of them into actual customers. What's the problem? Is it a lead problem? Your marketing company, Is it a conversion problem? Is it an actual sales problem that you're not converting them into actual revenue? Here's what you should do. Go back to the leads and listen to the calls. Audit the web forms to see if they were good quality leads. If they're good quality leads, this tells you one thing. You have a conversion problem. You got 50 leads and you only converted 10 of them. That's not a good conversion rate. What do you do? You build out a lead nurture sequence for these leads. When you call them or you talk to them on the phone, or you don't speak with them, you need to put them into a lead nurture sequence for 14 days that follows up on your leads for you to help book more jobs. We had a company that was converting at 40%. We put in a 14 day lead nurture sequence and they jumped up to 61% conversion rate. This 21% increase generated an additional $1 million in their business just by fixing this one bottleneck. They didn't spend any more in marketing, but they grew their business a million dollars.
