Kamala Harris spent $1.4 billion on ads, 50% more than Trump, and lost. Phil Risher uses this to argue that bigger ad budgets don't guarantee wins. What matters is ad quality, landing pages that convert, and a sales process that closes deals.
$1.4 billion
50% more
Kamala Harris spent $1.4 billion, which is 50% more than Donald Trump, and she still lost the election. Many times business owners fall into the same trap. They think, oh, if I just had a bigger ad budget, then I'd grow or I get a victory. When in reality it's not as simple as just increasing your ad budgets. You have to have effective ads. You have to have landing pages that convert people that go to your page into actual leads. You also have to have a good process from customer service representative all all the way into your estimate follow up sequence to actually close the sale. It's not just about bigger ad budgets. Be careful because you could fall into this trap too.
