A client spending $4,500 monthly on Facebook ads with 7x ROAS moved $1,500 to Google Search ads for one month. The result: 27x ROAS and $40,000 in sales. High-intent search beats passive scrolling.
This guy challenged me that I couldn't get a better return on ad spend for him. He was spending about $4,500 a month on Facebook ads and he was generating seven extra turns. So not bad. I said, hey man, let's just put $1,500 on Google search ads and let's see what we can get the first month. Setting these up, we generated a 27x. So $1500 spent on Google Ads. $40,000 sold. The reason I knew that this bet was going to win was because he has a high average ticket and he is the best at what he does, literally the number two company in the country at what he does. So all I needed to do was get him high intent searches that were bottom of the funnel, that we're just looking for the best company. The problem with Facebook ads that a lot of times you're just scrolling, they see something nice and then they work with you. If I could get him the best leads, warmest, highest quality and he can close, I knew that he was going to generate more money. So he was generating 7x on Facebook ads. Now he got 27x on Google search ads.
