Phil Risher delivers a short YouTube clip arguing that marketing should be a partnership, not a subscription. He criticizes agencies that prioritize recurring revenue and cookie-cutter plans over measurable results, and advises companies to demand CRM-driven, data-tied strategies, a dedicated contact, monthly reviews, and measurable ROAS; he ends with a direct offer to be contacted for help.
If your marketing company treats you like an invoice, that's not a partnership, that's a subscription. A lot of marketing companies are just looking at their monthly reoccurring revenue or subscription to their cookie cutter marketing plan and just jamming more people in there without actually delivering real results. For companies, what they should be doing is focusing on a partnership, taking your data, using your CRM information, tying everything together, and showing you real return on ad spend and results. On top of that, you should have a person that you could be reaching out to to meet with, at least on a monthly basis to go through your numbers, strategize on what's coming up next month. If you feel like just another number to your marketing and you don't have a solid plan or partner to work with, shoot me a message and I'll see if we might be able to help you.
