Phil Risher says AI and chat search will change how customers find home-service businesses in 2026. Start posting one video or blog per week answering pricing questions and geo-targeted queries like "How much does HVAC cost in Raleigh, North Carolina" so AI platforms recognize you as a local expert.
Massive changes are coming to home service businesses in 2026. Here's how to prepare for it now so that you're ahead of the competition. Closing out 2025 AI searching content is going to be king in 2026. There's a good portion of your customers who are not searching on Google anymore and they're searching on ChatGPT and social media. What you need to do right now is come up with a content creation game plan for your business. What I recommend is coming up with one video or blog post every single week talking about pricing objections, talking about best of talking about this versus that type of content. Standing out as a subject matter expert for local business particular, you want to make sure that you add your geo target in to whatever content that you're creating this might look like. How much does an H Vac contractor cost in Raleigh, North Carolina? Create a video or blog post about that. 1. It's going to help you for SEO on your website, but two this is what AI search platforms are looking for and this is why things are changing. Content is not just about likes and shares anymore, it's about training AI algorithms to show you as a subject matter expert. If you haven't started doing this yet, you can get ahead of the curve before it's too late to close out 2025.
