Phil Risher shows why marketing alone won't fix a broken business. One client doubled estimates from 70 to 140 year-over-year but closed deals stayed at 30. More leads just created chaos without the systems to handle them.
You can't scale chaos with more marketing. A lot of business owners think, well, I'm just going to throw more marketing, more ad spend on top, and that's how I'm going to scale my business. We had a client that came to us and he wanted to grow his business. We helped him scale his estimates from 70 last March to 140 estimates this March. The problem is that it also scaled chaos in his business. Last March he did 70 estimates and closed 30, so like around 40% close rate. This March he did 140 estimates and still only closed 30 because it's really hard to scale your business just by pouring on more marketing when you have chaos going on. The lesson here is if you do not have the infrastructure to achieve growth, and you think that the only way to grow is just to get more leads and to spend more on ads, you're going to be scaling chaos instead of scaling systems.
