Phil Risher argues that raw website traffic growth alone won’t grow a local service business because non-local visitors won’t become leads. Using an illustrative client example, he recommends focusing on localized traffic and conversion rate optimization (turning visitors into leads). He closes with a call-to-action offering a DME audit to assess local SEO and website optimization.
Here's why increasing your website traffic doesn't matter. We had a business owner that we started working with and they wanted to track website traffic growth month over month to see if the SEO was working. The problem is, website traffic in and of itself will not help you grow your local service business because you want local traffic. If you're in a specific city, you don't care. If you get traffic from all over the world, and people could pump out blog content that's going to get you traffic from other countries, but it's not going to turn into real leads. If anything, it's going to waste your time on working leads from all over the world. What you need to focus on is localized traffic to your website and conversion rate optimization. So when that traffic gets on your website, how can you convert those people into leads? If you feel like your website traffic is going up or you're getting leads from all over the place and they're not good leads, DME and I'll do an audit of exactly how your website is optimized, whether it's for local SEO or not, and I'll show you how to fix it so that you can start getting leads and grow your business.
