Phil Risher from Flash Consulting explains why traditional marketing agencies push you to keep spending. Real consulting firms work backward from your data and outcomes instead, like a PTA partnership campaign that generated $20,000 in leads.
Marketing agencies sell outputs. Consulting agencies sell outcomes. The difference between an agency and a consulting company is this. Agencies are cookie cutter factories. Rinse and repeat SEO ads, Run some stuff, get some money, charge them for spending more ads, and let's keep it moving. Consulting companies, which is why I call my company Flash Consulting, is because we take their CRM data, we literally go into their CRM data and pull out the data, go back to their marketing and educate the marketing side on it, and then we come up with strategic decisions. For example, someone wanted to do a PTA campaign where they partner with a PTA and got leads coming from the pta. We set up the landing page, we set up the email content to send out to the pta. We track return on ad spend for them. We created the social graphics. We took on this project to help them generate leads from their business. And they generated $20,000 by partnering with the PTA. This is the difference between a traditional agency that just does cookie cutter things and a consulting company that's strategic, that can work with you, that can take things off your plate and come up with a game plan to help you grow.
