Most agencies sell deliverables like blog posts and ads. Owners want revenue growth. One agency's clients grew 27% last year by focusing on outcomes instead of outputs, adding $250,000 to $1 million in annual revenue.
Here's what agencies promise. They tell you that we're going to do these deliverables, we're going to give you these outputs. We're going to do such and such blog posts, we're going to do such and such ads, we're going to do such and such Facebook content and social posts, all of that stuff is great. But that's not what you want. You're hiring a marketing company because you want an outcome, not an output. And if you just focus on outputs, you're going to get a bunch of blog posts and. But it's not because you got the goal that you want. What you need to work with is a company that tells you, hey, we're going to add $250,000 to a million dollars a year in revenue. And the reason that we know that is is because our average client grew 27% last year. If you talk about revenue numbers and growth, that's the outcome that you want. How we're going to get there, it might be a little different for you, a little bit different for them, but at the end of the day, it's to grow your business. That's why you spend money on marketing.
