Phil Risher tells local service businesses to stop making generic content. Instead, create neighborhood-specific case studies with photos of your truck on-site, document the exact problem and solution, and write about issues common to homes built by the same builder in that area.
Most blog content is not focused on bringing local traffic. Here's what businesses should be doing to attract local visitors that's going to convert into leads Number one Hyper Localized SEO Content with the age of AI automation, anyone can pump out generic service area pages or content that's specifically focused on a local area. What I'm talking about is placing your brand in their neighborhood and creating content. How does this look? Take pictures of your truck in their neighborhood and use that in your content. Create local case studies of work that you've done in their neighborhood and talk about the problem, the solution that you offered, and the exact process you did to overcome that problem. Create content about the big issues that all these homes have because they were all built by the same builder and they all run into the same problem. Basically, create the content that your specific avatar in that hyper focus area knows is not created by AI. You might start with that, but then you layer in your expertise and your knowledge on that specific area.
