Phil Risher explains why home-service business owners plateau: they're stuck doing the work instead of running the business. Dan Martell's replacement ladder shows the path from marketing to sales to management. Flash Consulting helps build the tech stack and systems to get you out of that seat.
Here's the seat that most home service business owners get stuck in that they need to replace. Dan Martell in his book Buy back your time has this replacement ladder. It's five rungs marketing. Usually when you get to a million dollars, you still have this cookie cutter marketing where they're not actually using your CRM data to pull reports to see if you're actually making money on your ads. They also are not using your CRM to build automations. And if you want to build automations, it's on you to figure out how to do that and incorporate technology and your CRM all in one place to tie into your marketing spend. Sales. Usually when you're 1 to 5 million or 1 to 10 million, you are salesperson in your company and you need to start building out salespeople underneath which that's going to take you to about the $10 million mark. And then the fifth rung, which is management, usually you can start replacing that around three, four or five million dollars. And you're not the CEO of the business anymore when it comes to marketing. If you're looking to replace that seat in your business. That's exactly why I built Flash consulting. We are the bridge between digital marketing and home services that can build out tech stacks. Use your CRM, pull the reporting out, strategize with you, come up with game plans to help you grow your business. If you want to learn more about how we help companies and you want to stop feeling stuck as a CMO of your business, DM me and we'll set up some time to talk.
