Phil Risher says one promotional email isn't enough. Call people who opened it, then send a second plain email with a local subject line offering a free inspection or estimate. Ask them to reply yes to book.
"in your area"
Reply "yes".
Let's say you send out an email that says $500 off x, y, and Z, or some type of promo. All the people that open that email, we recommend obviously calling these people. But another thing to do is send them a second email. And the second email is looks like just a general email. And it says, in your area is the subject line. And it says, hey, we're going to be in your area doing an inspection or a free estimate on this service. Do you want us to stop by and take care of this for you? All you got to do is reply, yes, because you know that they opened it because they're interested. And then now you're telling them you're going to be in their area doing estimates. And it's a great way to tie that together with the one off emails.
