Phil Risher says most companies waste thousands chasing new customers while ignoring repeat ones who don't know what else they offer. Email, text, and education turn existing customers into lifetime revenue.
I'm sure we've all had this conversation. We went out to a home and they said, oh, I just replaced my hot water heater. And you're like, wait, why did you do that? We do that. Why didn't you call me? And they say, oh, I didn't know that you did that. This is a normal thing. And this is the issue. Like, if you don't have a customer relationship, then you're not going to get the lifetime value. You have to educate your customers on all the services that you do, which is why email marketing, text marketing, other educational things to your past customers and prospects is so important so that they know all the service that you do. People think, oh, well, they're just call me when they need me. No, they're not going to call you when they need you. Friends don't just call you when they need you. You have to build a relationship with them. Don't get stuck trying to leave the ball in their. You need to build a relationship that goes two ways.
