Phil Risher says most companies ask for more leads when they need better systems. Audit three areas: where leads come from and what you're missing, how you convert them, and how you retarget. Most companies only do parts of this.
There's three key things that we look for when we do these marketing audits. The first one is visibility. How are the companies currently getting business in the door? How are they getting leads? Is it all from SEO, Google Ads, B2B partnerships, and what are they not doing that they could be doing? Second is in the conversions, what does the lead management process look like? Do they have a text and an email that goes out on all their contact forms? And do they have a process to manage their leads? And then the third thing is, what's their retargeting game plan? Are they sending out email newsletters? Are they doing promos? Are they doing text marketing to their customers or not? Usually companies are not doing all of those things. They might be doing pieces of it, but they need someone to come in and wrap their hands around it. And after the call, we're like, okay, cool, we can fix this, we can fix this. We can pinpoint this, and then we have a game plan going forward.
