Most companies treat marketing as a one-time transaction. A nurture approach that wraps around clients after the sale boosts satisfaction. A clear, differentiated offer that prospects can easily understand transforms how marketing messages land.
The nurture had a huge impact. Our ability to just like wrap our tentacles around our clients in a way that we couldn't before. So that's number one. That plays out in a lot of different ways with y'all's software. That plays out with our CSRs follow up and to make sure that people are happy. The second thing we've done, and this is a big Hormozy thing, we've really nailed down what our offer is. The reason I'm not worried is because we're selling apples and they're selling oranges. They can't compare the— what's anything? Our offer is so good and so robust. I feel confident that all my marketing is actually pointing to something. And I think that is a very consistent message that people can really sink their teeth into.
