Phil Risher argues that customers don't know what services they need, so in-person consultations are essential for upsells in gutter cleaning and pressure washing. Hiring a full-time salesperson to run on-site consultations could double revenue to $2M, which he says is easier than reaching the first $1M.
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Our business model is book over the phone and then upsell when we get there. But I need to have a salesperson who goes because everybody needs their gutters cleaned. Not everyone want, not everyone knows what they need right in window cleaning or pressure washing or whatever it is. They don't. Well my they don't know. So they need someone to come out and like walk them through the process. And we're leaving a lot of money at the door just by not doing that as often. We do it some but not as not consistently. So we need to introduce like having a full time salesperson who just goes and just meets with clients all day and squeezes the juice completely dry like the orange completely dry. So those are some initial thoughts. It won't be easy but I actually think like I think getting a 2 million would be easier than getting a 1 million. Getting a 1 million was really hard and I think getting a 2 will be a little bit easier.