Phil Risher says home service businesses waste money by skipping email marketing. Monthly emails to past customers generate warm leads for new services, and tracking who clicks your promotions tells you exactly who to follow up with.
March 20, 2025
Most people think that email marketing is dead. It's actually one of the best ways that home service business owners can grow their business. Here's the three top reasons why you should be doing email marketing. One, you get back in front of all your prospects and customers once every single month and it allows you to cross sell different services. Two, because you're cross selling these services, now you have warm sales leads coming back into your business. People are saying, oh, I didn't know you'd do that. Let me reach out to you and see if I can get an estimate. And number three, now you have a ton of warm leads. You send them an email that says, get $200 off a new duckless system. Anyone that clicked that email is clearly interested in that promo that you're offering. So now you can call, be creepy, and say, hey, I'm not sure if you saw or not we have this promo going on. If you do this, there's no way you can't grow your business. If you're not sure how to do email marketing or you feel like it's overwhelming to start to put together a game plan, shoot me a message and I'll walk you through our entire blueprint to help you start growing your business today.
