Most home service businesses send newsletters that make zero money. #shorts

A lot of home service businesses send out email newsletters, but they're not making any money and here's why they're stopping. Before the sale, we had a home service business that does Christmas lights. And right now we're sending out email newsletters about Christmas lights and get things set up and schedule now and call to actions. But what we did was we didn't just stop there. We took all the opens from that email and we sent a second email. And in the subject line it says, we'll be in your area 250off promo. And it said, hey, we're going to be in your area next week doing an estimate for one of your neighbors on Christmas lights. Do you want us to stop by and take a look and give you an estimate? A guy responded and said, yes, please add me to your schedule. Looking forward to it. The lesson here is that if you're doing email marketing, that's great. But what you don't want to do is not turn it into a sales machine for your business. And if you want to work with a marketing company that actually cares about sales revenue, more leads for the business that goes the extra mile to turn a newsletter into a sales machine. Shoot me a DM and I'll walk you through our entire playbook for retargeting.