A short YouTube clip (by Phil Risher) advising home-service businesses to stop overspending on platforms like Google, Yelp, and Thumbtack and instead pay complementary local B2B partners for leads. He recommends finding non-competing services (e.g., lawn care, landscaping) and offering a per-lead payment (example: $20–$80) to get warmer, higher-converting leads.
This is a big problem that we see all the time is that if you're willing to spend money on leads, specifically when it comes to Google, Angie Yelp Thumbtack, you need to be paying your B2B partners or affiliates that same money. Go find a complimentary service and pay them for their leads and the customers that they send you. For example, if you do gutter cleaning, go find lawn care and landscape companies and tell them, hey, you don't do gutter cleaning. If you send me a gutter cleaning customer, I'll give you 20 bucks or 80 bucks, whatever that sounds like. Instead of paying Google, now, you pay them. They're happy, you're happy, and you get warm leads that are going to close better than ones that are on Google.
