Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Most home service websites bury the call to action. #shorts

6 Jan 2026 · 1 min

Watch on YouTube

0:43

Phil Risher shows how a simple form placed below the first scroll generated 52 leads in one month. The form asks for name, phone, email, and zip code, with a "seven second" time promise to boost conversions. Most home service sites bury their call to action and lose leads in the first five seconds.

Questions this video answers

52 leads (for one client in the last month).

The seven second form.

Right below the first scroll on desktop.

Name, phone number, email, and zip code (zip code optional).

Chapters

This one form brought in 52 leads for one of our clients last month. And we call it the seven second form. Right below the first scroll on desktop, we put a vertical form that says get a quote. It takes seven seconds. And we asked for their name, phone number, email and zip code if we want to, and then click submit. The beauty of this form is that it's a call to action and it ties the time frame to the actual result. It says, hey, by the way, it takes seven seconds to get a quick estimate from us. Fill out this form. They got 52 leads. If you go to your website and it takes you longer than even five seconds to figure out how to turn into a customer, you're definitely losing out on leads and you're not going to grow your business because you're not getting enough leads coming in the door. If you want a free audit, we'll go through your website and audit all your call to actions and tell you the call to actions to put on your website to convert more leads. Shoot me a DM and I'll walk you through how to do that.