Phil Risher says generic marketing agencies miss opportunities in home services. His team found a lead source competitors overlooked and generated $84,000 in 30 days. Effective home service marketing requires lead generation, call scripts, job estimates, and retargeting, not just running ads.
The biggest waste of money for home service businesses is spending money on a marketing company that doesn't know about home service businesses. We had a company that came to us, within the first 30 days we made them $84,000 from a lead source that their last marketing company didn't even know existed because they don't know about home service businesses. So if you're paying for marketing and they don't know how to market a home service business, there's a disconnect here, and you're going to be wasting money on trying to market your business as an e-commerce website or a restaurant or God knows what other marketing that they're going to be doing for you. If they know home service, they know it takes leads, it takes call scripts, it takes jobs, it takes estimates, it takes retargeting, marketing your past prospects and customers. There's a whole level to this thing that is not just run some ads, get some leads that come in, and they work with you and spend a bunch of money. If you're working with a cookie-cutter marketing company that doesn't know about home service businesses, this is exactly how I felt, which is why I built a consulting company to help home service businesses market themselves and put themselves in the best position to grow. And we've helped companies double, triple their revenue in the first 12 months. Shoot me a DM and I'll walk you through the playbooks.
