Phil Risher ran a $3 million home-service company frustrated by agencies obsessed with SEO and impressions instead of actual sales. Most agencies ignore your CRM data and real lead-to-sale numbers. He grew his business to $4 million by building systems that tracked concrete metrics, not vanity rankings.
If you own a home service business and your marketing company is talking to you in a whole language that you don't understand— SEO, conversions, impressions— you got a problem. I had the exact same issues. I was at a $3 million home service business and I was trying to grow, and every call that I got on, it felt like the same call every single month, and it would spend more on ads. And I would say, well, who are these mystery leads that you speak of, and how do I know that's going to help me grow my business? And what I found was that most marketing companies are just looking at the top foo-foo stuff. They're not actually getting into my CRM to pull data. And when I realized this, I had to build out systems inside of my business to help us grow. And when I did that, we went from $3 million to $4 million because I knew the numbers. So if you're working with a marketing company and they don't know anything about your CRM, they don't pull any of your data, it's probably frustrating to get on a call every single month and they say, yeah, everything's looking great, give us a couple more months, our rankings are going up, all the fluff stuff that you probably already heard. So if you want to work with a company that actually speaks the home service language, that gets the point of actually running jobs, creating estimates, converting them into sales, and actually growing a business, we're your guys. Reach out.
