Price objections usually come from surprise, not the actual cost. Home-service companies can prevent sticker shock by publishing pricing guides on their website, sending Loom videos that break down estimate line items, and showing before-and-after photos from similar jobs in the customer's area.
People do not hate the price. They hate surprises. Here's what you need to do as a home service business so people are not surprised by your price. You need to have a pricing guide on your website that outlines what is the average cost for this thing, what makes the price go up, what makes the price go down? What should someone expect when a price? The second thing, when you send someone an estimate, you need to send a loom video along with your estimate. A loom video is a video of you recording yourself going through line by line, the estimate and say, hey, by the way, people always ask questions about this thing, this thing and this thing. Here's why I put this in here for your estimate. Specifically, boom, boom, boom. Third, you need to build customer testimonials into your sales process. You need to show them real before and after pictures of their neighbors doing work with you and not being upset or worried about the price. If you do those things, you should not get a oh my gosh, that's way more expensive than I thought because you're anchoring your price with a price guide. You're educating the customer with loom videos so you're instantly standing out as different. And third, you're showing them people just like them that work with you that can pay this amount of money to do this job.
