Most owners use AI the same way customers used Google.
Phil Risher highlights how user behavior with AI differs from traditional web search. He notes that the average Google query contains about five words, whereas a typical ChatGPT prompt averages 357 words, reflecting a shift toward more conversational, multi‑question interactions. Users now employ ChatGPT to explore qualitative details—such as finding a reliable handyman and estimating costs—by asking several related questions rather than seeking a single fact. From a marketing standpoint, Risher advises that content creators should not treat ChatGPT as a one‑shot generator (e.g., “write me a newsletter”). Instead, they should provide the model with rich context and work alongside it, iteratively refining drafts for email newsletters, social posts, and other assets.
