Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

This is where long term visibility gets built.

18 Oct 2026 · 1 min

Watch on YouTube

1:10

In this conversational segment, Phil Risher explains that while traditional SEO remains important, new concepts—Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO)—are becoming critical for visibility in AI-driven search experiences. GEO applies to generative overviews on platforms like Google when users ask contextual questions (e.g., "how much does a handyman cost"), while AEO targets conversational answer engines such as ChatGPT. Phil advises businesses to embed comprehensive FAQs on their main site and on each service-specific page (plumbing, HVAC, electrical, etc.) to ensure these AI systems can index detailed, descriptive content. He further recommends extracting authentic customer information and using prompts to transform that data into blog posts optimized for GEO and AEO, allowing the AI to automatically generate the appropriate optimized content.

Chapters

In terms of marketing, does traditional SEO matter anymore?
You might hear these terms, GEO, AEO. SEO, search engine optimization. And yes, it is still important. But the other 2 is GEO, which is generative experience optimization. And this is particularly if you go to Google, you type in handyman service near me, you're not going to see much that's different. But if you say, how much does a handyman cost, you're going to see an AI overview and a generative experience optimization, which is giving you links to different websites, and it's going to give you more context. AEO is answer engine optimization. This is on ChatGPT. And this is more conversational where you're asking a a question on ChatGPT, then you might ask another question to follow up with that or a third question. The big thing for this that you can do for your business, for both of these, AEO, GEO, well, first you need to have FAQs on your website, frequently asked questions with answers. But how you can make this better is all the content you create, all the service pages that you have on your thing. You know, I do plumbing, I do HVAC, I do electrical. You need to have FAQs on those pages as well. Yeah. Because it's a lot more descriptive and it's on the page that it's going to be indexing. One big note on this, I've been preaching about taking the real information from your customers. If you take the real stuff, the prompt that you need to say is take this and turn it into a blog post and optimize it for AEO and GEO, and it will just optimize it the right way for you.