Phil Risher explains that Google is introducing continuous scrolling on desktop search results. He argues this change may surface results that were previously hidden on pages beyond the first, and therefore businesses should continue to prioritize high rankings while placing greater emphasis on optimizing title tags and meta descriptions—using more specific, geographically targeted phrasing to increase click-throughs.
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So Google just released that now they are going to start continuous scrolling on desktop search engine results page. So what does this mean for businesses as of right now, before this goes live, literally, people have to go and click second page, third page, fourth page. No one does that. And so it's crucial that you're on the first page. Now, with this continuous scroll feature, you still want to have high rankings, of course, but you might be found more than what you're currently being found because you're not hidden behind pages of content. The other thing is your title tags and meta descriptions, which is the little headers on your search engine results that are supposed to get people's interest and have them click through to your website. It's going to be even more important to optimize these. So instead of just saying carpet cleaning near me or duck cleaning near me or whatever mover near me, you want to have it say, like expert carpet cleaning in this specific geographical area. And it's going to be very important to optimize these because there's going to be a lot more results that people can scroll through and not have to click over to other.
