Phil Risher explains why sending Google Ads traffic to your homepage kills conversions. Use a dedicated landing page instead to track leads better, remove distractions, and get people straight to your form.
This one trick in your Google Ads campaign can save you thousands of dollars and help you double the number of leads that you get Driving Traffic to a Landing page Most business owners, when they run their own Google Ads, just drive traffic to their homepage in hopes of getting leads. What they miss is two things. First, the lead tracking capabilities of driving traffic to a landing page, but more importantly the urgency that a landing page creates because it removes the top section of your website. It also gives them a form right away and a call to action of a call now button. The beauty of landing pages is that it can help you convert more traffic into leads because it's a stripped down version of your website and just goes straight. The call to action to help people get their problem solved. If you're spending thousands of dollars on Google Ads and you're not sure if it's working and you're very frustrated, that is literally why we help companies do Google Ads and solve that problem. DM me audit and I'll do a complete audit of your strategy and give you the game plan to help you Crush it in 2025.
