Short YouTube video (shorts) by Phil Risher about a tactic to target ads at people who saw a company truck. The speaker explains using truck exposure plus follow-up ads on Facebook/Instagram to increase brand recognition, create market density/frequency in local communities, shorten time between service calls, and drive profitability for service providers.
That's the goal. Right? You're exposed to the truck, and then maybe a day or two later you're getting an ad through Facebook or Instagram just because you were exposed to that truck. And so it's just brand recognition, frequency. We're trying to create density in the market. Again, understanding that most of these guys want more work in the communities they're already in. And if we can help shorten time between service calls by creating more service calls in that market, yes, we're driving profitability, which is so key.
