Phil Risher explains how to optimize your Google Business Profile for local search. Add a cover photo and logo, post content regularly so Google can index it, and actively collect reviews. Google weights review quantity at 17% of rankings, and responding to reviews gives you more indexable content.
17% (speaker's claim)
Google is the number one search engine. Everyone knows that. And so from a Google perspective, when someone searches for your service near me or your service with a geographical target city in there, then you want to be shown on that going into your Google business profile. They give you a ton of things that you can do. I'll just give you like a quick snapshot of what I would recommend doing. You got to make sure that you have your cover photo up there with your logo, make sure you have a phone number, a website, and then make sure that you're posting on there because Google indexes any content that you're sharing. So even if you're posting on Facebook, you should post on your Google Business profile. And then also getting reviews and responding to reviews. This is crucial. Reason this is important is because Google says that 17% of your ranking is based off of how many reviews that you have. And when you respond to reviews, not only does it allow you to get after the one star reviews and share your great customer service, but it also allows Google to index more content from you and shows that you're engaging with your people. So then they're going to say, okay, I want to show this company in my search results.
