An HVAC contractor is getting leads for $35 each through digital ads, compared to the typical $150-$200 per click most HVAC companies pay on Google Search. Nearly 2,000 impressions generated 20 leads at an unusually low cost.
We hit almost 2,000 impressions with 107 clicks, came through with 20 leads, and that could be from phone calls or lead forms. Our cost per click right now is incredibly low. So we're not seeing a ton of competition in your area for the keywords we're hitting, which is fantastic. Being able to get a lead for $35, and if you're able to convert them even just for an estimate, you've made some pretty good profit there.
Most of the HVAC and electricians that we work with are paying close to $200 cost per click. That's the typical, like $150 to $200, usually what we're seeing across the board for Google search for a cost per click. So that is extremely good.
