Three signs a home-service lead is ready to buy: they send photos when asked, they found you through organic Google search, or they booked online. Adding online scheduling generated 80 extra booked jobs per month.
Here's three signs for high intent leads. Number one, they send you pictures and text back and forth. When someone fills out a form on your website, you should ask them a question. Hey, do you mind sending over a quick picture so that way I can get some eyes on it and see what we're working with. If they text you back pictures, that is high intent that I'm trying to move the ball forward and get this thing going. So asking for pictures shows high intent for your CSRs or you and you want to ask for pictures so that you know if this is a high intent or not. Number two, if the lead came from a Google organic search, if they came from your Google business profile or they searched you on Google and they read your reviews and they went to your website, that is going to be a high intent search. Because this person went to Google to solve a problem. Then they looked you up and found you organically and they went to your website and then they filled out a form or reached out to your business. The reason that this is high intent is because it's not just someone going to an aggregator platform like Angie and just picking five different people and whoever gets back to me, I'll get to them. They also weren't scrolling on Facebook and saw a picture and then reached out to you. They, they did their research and then decided to reach out to you. Number three, they literally scheduled online. If you do not have online scheduling on your website, you are losing the number one highest intent person, which is I found you, went to your website and booked an appointment for you. You don't even have to call me. I scheduled online. When we implemented online scheduling at my home service business, we instantly added 80 more book jobs every single month because we made that option available to high intent people.
