OWN YOUR LIST, ITS A GOLD MINE 💰#hvac #electrician #lawncare #plumbing #carpetcleaning #business

You need to be in front of your existing customers deal or also forget about you. Even the loyal ones, they'll forget about you. Absolutely. So like the cross selling side of things which is an opportunity for most businesses is like yeah, you mow lawns but you also do hardscape and you also do other types of services. And so in a monthly newsletter you're able to highlight hey, check this out, probably you're already doing it on social media about your recent projects. Why not tie that into a newsletter as well? Because on social media you may only reach 100 people or whatever you know the social media platform allows on your newsletter list. Is that actually data that you own aside from whatever your social media platform wants to show? So if you own that list, your leads, your prospects, any anybody that's ever you paid for these leads, it's a great opportunity to get in front of those people.