Phil Risher says clients pay more for who you are than what you do. He builds authority with 1-10 million home service businesses through one podcast a week, two YouTube videos plus shorts weekly, and one to two LinkedIn posts daily.
1 to 10 million home service businesses.
Once per week.
Two full YouTube videos per week, plus additional shorts.
One to two posts per day.
As you make more money or charge more money, people work with you because of who you are, not what you do. And the call to action that hit me square in the face was, Phil, you need to build that story, and you need to give people the story of why they want to work with you. So what I started doing was figuring out how can I position myself as a subject matter expert, and that was through creating content and getting on podcasts. So the channels that work best for me, because our target audience is like 1 to 10 million home service businesses. These are people that are on the forefront of getting educated, learning from subject matter experts and professionals. And what they do is they listen to podcasts, they hang out on LinkedIn, and they go to YouTube and ask questions. So that's where I need to be present so that way I can be the one that's educating them on things. Those are the three main places that I'm usually in is like podcasts. I get on one a week. I create two YouTubes per week, plus a bunch of shorts and stuff like that. And then LinkedIn. I usually do one or two posts a day.
