Phil Risher says home service businesses using 2026 marketing tactics into 2027 will lose leads. AI agents, Google's new AI mode, and AI-driven ads are reshaping the game. He's hosting a live event September 16th to walk through a new 2027 marketing playbook.
If you're planning on doing the exact same marketing that you did in 2027 in 2026, you're gonna lose leads. This is probably the biggest change that we've seen from Yellow Pages to Google Search to now Google Search to AI Search. And there's 3 big things: AI agents that are happening, AI mode that Google changed to, and now AI ads. And so the fundamental playbooks that you were running last year, the year before, are all obsolete. I'm hosting a live event where we're gonna be walking through the new playbook for 2027 to make sure that you don't miss out on leads. If you wanna prepare your home service business to make sure that you don't lose out on leads, register today. I'll put the link down in the comments.
