Export every lead from Yelp, Angie, Thumbtack, and Google ads into your CRM and track which ones actually convert to sales. Without this data you're flying blind on ad spend. The speaker wasted thousands on Google ads until he checked his CRM and found the leads weren't closing.
I guarantee this will grow your business. If you do this once a month, take all the leads that you got from one channel, whether that's Yelp, Angie Thumbtack, Google lsa, Google search ads. Take all those leads and plug them into your CRM. Take the phone number, plug them into your CRM, then figure out how much money that those leads made you. This is called return on ad spend tracking. If you are not doing this, I guarantee that it will grow your business because it's going to illuminate the problem, which is you're spending a bunch of money and you're not getting any good quality leads. You're spending a bunch of money and you're not converting these people into actual sales. You are spending a bunch of money and you're getting no leads. It's going to tell you the problem and then you can go and fix it. The problem is most businesses just fly blind with their gut feeling. I was the same way. I was at a home service business, just throwing money at the Google gods. And every time I talked to my agency, they said, yeah, it looks like you got 10 conversions. So your cost per lead is this. When I actually dug in on the leads to figure out a return on ad spend, the problem was pretty stark. The lead quality wasn't good and I needed to fix my call script. What I realized is that agencies do not go into your CRM to pull this data. That's exactly why I built my company to go into your CRM, pull out return on ad spend reporting, give you the data, and then help you make decisions so that way you're not flying blind and you're actually growing your business.
