Phil Risher outlines how local service businesses like carpet cleaning can grow using cheap digital tactics. Start with Facebook groups and Marketplace to post services and pricing by room. Larger operators should move to Google and SEO strategies, which he covers separately.
And this is the framework that we use for our customers and we help them grow using technology and digital marketing. Some of the carpet cleaning companies that we work with have been in business for 70, 80 years and we've been able to produce results year over year for them. So I'm going to walk through this with you and discuss how you can implement some of these things in your business. So the first thing that we're going to look at is how do you create visibility inside of your business? So inside of the carpet cleaning space specifically, there's a lot of opportunity for local marketing. So if you're just getting started, go to your Facebook groups, into your marketplace, post in there that you do carpet cleaning, maybe price it by the room or square feet, or say if you got a stain, you know, send it over to me. That's a really quick way just to start getting some clients just inside of your Facebook groups. Now, if you're a bigger company, we're going to talk about more high level strategies of how you can use Google and search engine optimization to get leads for that. I'm going to show you our local SEO strategy that has been working for our clients and you can implement this yourself or you can work with a professional company like ours.
