This short single-speaker video (YouTube Short) offers practical advice on vetting marketing agencies: prioritize those who diagnose system "leaks"—failures in tracking ROAS, lead routing/nurture, and B2B partnership-building—over firms that pitch generic tactics (SEO, ads, social). The speaker also flags agency Google reviews (low counts under ~10–20) as a warning sign.
The biggest red flag. You should never hire a marketing agency if they can't show you the leaks in your business when you get on a sales call with them. They need to show you the breakdown in your systems, not try to show you flashy new things that you can do. They need to ask you questions. For example, how do you track your return on ad spend reporting? You do or you don't? How do you get leads into sales? What's your lead nurture process look like? How do you build B2B partnerships? They need to be breaking down your systems and tell you that this works or it doesn't work. If you are getting on a sales call with someone and they're showing you the old marketing playbook, which is do some SEO, do some ads, post some social media stuff, maybe if they're a little advanced, send out an email newsletter to your past customers. But if it's the same old thing that you're hearing from every single person, nine times out of 10, it might not be the right fit for you. One other cherry on top here. If they don't have any Google reviews themselves, no one's left them a review. They have under 10, under 20 reviews. That's a problem. Clearly they don't care about Google reviews and you should care about Google reviews. And also they might not work with enough customers to actually support you.
