Phil Risher walks through a new free Yelp feature that offers customers up to $2,500 reimbursement if a contracted job goes wrong. It shows up for businesses with completed jobs, and Risher suspects Yelp is using it to push paid advertising.
On Yelp there's a new feature and it actually comes free. Surprisingly, it's backed by Yelp guarantee. What this is is that on your business profile if you've done a certain amount of jobs, they are putting this on your profile to incentivize people to click through and request a quote from your business, giving them a $2,500 coverage or guarantee that if this job doesn't go well, we'll reimburse you $2,500. The other thing is that they're going to probably incentivize businesses to to do more advertising on their platform so that they can unlock this guarantee. It's a win win on both sides. But if you see this, that's what it is. If you use Yelp advertising before, what's your thoughts on it? I know some people hate it. I know some people love it. Drop a comment below and hit like and subscribe. If you like content about growing local service businesses, we'll see you in the next video.
