Phil Risher says agencies push clients to spend more on ads before fixing broken sales processes. Without call scripts, lead nurture sequences, or scheduling systems, you can't track real return on ad spend. Track ROAS inside your CRM instead of guessing.
Most agencies scale ads before helping fix operations. You probably spend a bunch of money on marketing and you wonder why it doesn't work. Agencies will gladly take your money because they get a percentage of whatever you spend. So every time you say, what can I do to grow my business? They say, spend more on ads, and you throw more money at them. The problem is, is that they don't ask you about your sales process. What happens when a lead comes in? What's your call script? What's your lead nurture sequence? What's your estimate nurture sequence? Do you have online scheduling? How do we pull return on ad spend? If you don't have this data, then you are just flying blind. One of the number one operations things that you can do to fix is get return on ad spend dialed in inside of your CRM and then use that for marketing instead of just saying, oh, my marketing company is out here doing some random stuff. Build a return on ad spend funnel so then you know what to do and then you just pull the right lever.
