Phil Risher explains that AI platforms are crawling short-form video like Google once crawled web pages. Both the video and its transcript feed into AI algorithms, so creators should generate transcripts and use tools like Gemini or ChatGPT to extract summaries. Modern crawlers also evaluate aesthetic and structural elements of websites.
What content should I make? How should I train these platforms? Right now, all the Shorts about 3 months ago, they all got indexed. Any Reels, Shorts, any short-form content is getting indexed into Google. So it doesn't really matter if it's on word form or video form. All the transcripts are getting trained into these algorithms. So ideally you have a video and you also have words, but it doesn't matter. You want to create the content so that you train these platforms. Here's a good example. Take a video, plug it into Gemini or ChatGPT, and say, take this transcript and tell me what this video is about. It will tell you what the video is about. It will literally go to your website and crawl your website and look at it from an aesthetic perspective and see the different things on your website as it's crawling it. It's not just looking for words anymore.
