Phil Risher shares why rotating account reps kill marketing growth. He waited a week for replies to a generic support email while running his home-service business, then had to manage his own marketing. One dedicated rep who acts as a partner, not a vendor, changes everything.
You know, it's funny, we talk a lot about numbers and growing businesses and tripling revenue and this and that, and I reached out to some customers about testimonials and one of them kept coming to the top, and that is having a person that's responsible for doing things. When I was at my home service business, I used to have ideas of what I want to do for marketing, and I would have to email a support@ email and wait for 7 days to see if they would email me back, and they wouldn't email me back, and I have to follow up and almost project manage my own stuff. And I knew that when I started a consulting company, we would never have a support@ email. We would have a dedicated person who's responsible for everything inside of your business from a marketing perspective representative that you can reach out to and strategize with. Our customers love that. It's literally half the battle of working with a marketing company is the relationship that you have with your representative. This is why having a churn of different representatives every single month and random people coming in and outta your business, there's never any consistency, which is why there's never any growth. So if you want a partner and not a vendor, the P in FLASH literally stands for partnership. It's one of our core values. Drop a comment or shoot me a DM and we'll show you the exact playbook that helps these companies feel this way.
